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Pay Per Call Advertising Changes the Game for marketing ROI
http://my-financialnetwork.com/articles/76116/1/Pay-Per-Call-Advertising-Changes-the-Game-for-marketing-ROI/Page1.html
Thomas Nines
Internet marketing expert Thomas Nines gives his opinions and advice on local internet marketing strategies and looks into the increasing use of Pay Per Call Advertising by businesses as a way to increase their ROI. Are you looking for Portland SEO services? 
By Thomas Nines
Published on 05/7/2009
 
If you haven’t been aware pay per call advertising has been around for quite a few years. Google ran some pay per call tests and ended up scrapping most of it. We believe this is due to the click to call system that they employed which made the person looking at the ad click a button ‘click to call’ and enter their phone number and their number would ring simultaneously as the business number would ring. The barrier here is that there is still a significant amount of people that do not feel comfortable putting their phone number into the abyss that is the internet. However, new companies have…
Pay Per Call Advertising

Why do we pay for advertising? To create top of mind awareness, to promote a new product or service, to generate sales revenue, well      …. Pay per call advertising does all of that and allows businesses to maximize their ROI by paying only for the phone calls their ad generates. Yes, you heard me right!

If you haven’t been aware pay per call advertising has been around for quite a few years. Google ran some pay per call tests and ended up scrapping most of it. We believe this is due to the click to call system that they employed which made the person looking at the ad click a button ‘click to call’ and enter their phone number and their number would ring simultaneously as the business number would ring. The barrier here is that there is still a significant amount of people that do not feel comfortable putting their phone number into the abyss that is the internet.  

New companies have came out with technology which allows a unique call tracking number to be inserted in online ads that seamlessly transfers to the businesses phone number. This allows the interested person to call an #800 number (in most cases) and be connected right to the business without entering their phone number online.  

Some of the benefits of Pay Per Call Advertising:

  • Only pay for calls you receive
  • Determine hours you want to receive calls
  • You determine your bid per call
  • Set up a monthly budget
  • Massive exposure on major websites and search engines
  • No Web Site Needed!!!

Pay per call advertising is not for everyone though, there are many businesses that do not want to receive phone calls, because all of their business is done online, or through e-commerce. For the businesses that do want to receive phone calls pay per call advertising is a great results based model that has proven to show a significant increase in the advertisers return on investment from most current advertising models.

Whether you serve local clients or nationwide, pay per call advertising is a no brainer for businesses that want to receive phone calls from interested clients.