Marketing Your Business

Search Engine Optimization

SEO or Search Engine Optimization refers to optimizing both on and off page factors of a website in order to gain higher search engine rankings. What is often referred to as organic traffic or free traffic is not necessarily free. Companies spend an arm and a leg attempting to jockey for those top positions in the Search Engines. Factors that influence SEO heavily are the relevance and ranking of the sites that are linking to your website (Link Exchange). For more tips and tools on Search Engine Optimization visit the Internet Marketing Center or LinkAssistant. Another huge factor is the content and keywords on your website.

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Pay-Per-Click

PPC is a performance based marketing where you pay based on the how many clicks you recieve from your ad through to your website. This is a widely popular form of advertising as an advertiser only pays if they are getting clicks, daily and monthly budgets can be set to control the flow of traffic as well as advertising dollars and often campaigns can be targeted by keyword, geographic location, and even time of day. The three top companies offering PPC are Google, Yahoo, & MSN.

Special Offers from Yahoo, Google, & MSN:

E-mail & Newsletter Marketing

E-mail & Newsletter Marketing has proven to be an extremely profitable & effective way to monetize web site traffic as well as maintain contact and encourage your current customer base to come back to your site and/or take advantage of special offers. Gathering and building your list of clients can easily be done with email marketing & newsletter campaign managers like Constant Contact, OnMarketer, or VerticalResponse most of these have built in as well as customizable templates which can make your email campagins look as professional as the 'Big Guys'. They also help you track and display reports showing the effectiveness of your campaigns. Another good resource to check out is "The Insiders Secret to E-mail Marketing"
 

Video Marketing

Video Marketing is a phenomenon that has taken the internet by storm. What was once the most expensive means of advertising 'video' is now becoming a free way to create massive exposure and get FREE Advertising for your business. In fact My-FinancialNetwork.com is launching it's very own internet TV Channel that will be focused on our four verticals; Personal Finance, Business, Investing, & Personal Development. We are looking for business owners, financial professionals, attorneys, & everyone else who can put together high quality educational video content to upload their videos here. When we launch My Financial Network TV we will broadcast your videos virally throughout the internet allowing you to get massive Free Advertising and exposure. (See Video Submission Guidelines & Benefits of Submitting your Videos) For more information on Viral Marketing see below.

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Article Markting

Article Marketing is another method which can be a low to no cost form of advertising as well as creating quality back links to your website which can boost your search engine rankings. Many small companies write their own articles, while some companies hire writers to write articles for them. They then submit their articles to sites like ours for potential publication. When the article is published it creates additional exposure for that company as people who are reading that article are generally interested in the topic of the article. My-FinancialNetwork.com allows authors to put links back to their site in their author profile giving their readers access to find our more information as well as creating quality backlinks to improve your SEO.

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Affiliate Marketing

Affiliate Marketing is a form of advertising in which one web site promotes another web sites products or services and gets paid a commision or referal fee for the clients they send through which either fill out a form or purchase a product. Having an affiliate program is a great way to increase your businesses exposure and revenue and only pay when a sale is made or when your building your email marketing list. On the reverse side being an affiliate and promoting another companies products can be a great way to add value for your web site users while increasing your revenue.

Social Networks

MySpace, Facebook, and now My-FinancialNetwork are all social network platforms which allow users to create their own web page and interact with other members through blogging or in a forum. Increasingly social networks have become a place for networking as well as commerce. Having your own page that shows up on the social network is free advertising and is a great way to communicate your value proposition to a diverse or in the case of My-FinancialNetwork, a niche community. In the My-FinancialNetwork community we focus on the sharing of knowledge as well as networking to assist businesses and individuals in the areas of Personal Finance, Business, Investing, & Personal Development.

Viral Marketing

Viral Marketing is a method of advertising which spreads like a virus, hence the name Viral Marketing. However this is a good virus, not like one that can harm your computer or get you sick. Viral Marketing takes advantage of human nature and allows web site visitors to interact more with the content, sometimes grabbing the content to add to their own web page or social network page then someone comes across their site and sees your content and they then pick it up and add it to their site and the cycle continues, sometimes they just forward the content to a friend which in turn forwards it to another. You get the picture, what was once a small flame of media has turned into a raging viral marketing inferno. Add our Headlines widget to your website. OK, now I get it.


Websites & Logos

Having a user friendly design and lay out is a necessity to any successful online business. It can mean the difference between converting 1% of your traffic or 25%. If you don't throw around terms like HTML, div tag, and server side script then you may want to take advantage of Merchant Solutions from Yahoo, ProStores - an eBay Company, or Easily Build a Website in Minutes at Web.com. Having a professional looking logo is highly recommended as well, and it's not as expensive as it once was. www.logoworks.com & logojeez.com are a two companies who will design logos for you quickly. If you want to try to do it yourself you can also try Easy, Affordable DIY Logo Design or Professional Logo in Minutes!.